NOV uses internal communication to support safety in production
Internal communication supports safety in manufacturing companies
Interview with Anita Rosenberg Jensen, Team Leader, NOV, and Søren K. Thustrup, Communications Specialist, NOV.
How to use NOV – National Oilwell Varco Denmark – info screens
NOV uses Visiosign’s information screens to reach employees on the floor. NOV is a leader in high-tech flexible pipes for the oil industry. They use information displays to optimize worker safety in production environments in several countries.
Information for employees on the floor
Production workers rarely sit in front of a computer and do not have regular contact with administrative staff. Therefore, internal communication is a challenge.
"You can't send something out on an email to employees in a manufacturing company, it simply doesn't work - information screens are the only way to be 100% sure that you can get information to the people on the floor."
Søren K. Thustrup, kommunikationsspecialist, NOV
Security on information screens
Safety is crucial in manufacturing companies. On the 14 screens located in NOV’s production area in Kalundborg, small safety videos are shown. Visiosign has specialized in internal communication solutions for manufacturing companies for the past 20 years. When information screens are placed throughout the building, safety messages are seen by everyone and can be updated in minutes. These customized solutions provide great customer satisfaction.
"The screen is crystal clear, with great visual design and high resolution, making it easy to see from a distance—essential when it's mounted in production areas where close access isn't possible."
Søren K. Thustrup, kommunikationsspecialist, NOV
Pictures and smiles capture attention
Even though NOV takes employee safety 100% seriously, a smile on screen is the best way to reach out to employees. A loving and humorous tone on the screens helps create good relationships, which is extremely important, says Anita. In addition, some employees don’t speak Danish as their first language and may not be strong readers. Supplementing text with images, icons, animations and videos makes it easier for all employees to follow along.
"We use humor, smileys and images on the screens to create good relationships and awareness of important messages. If we only use text, not many people will see it."
Anita Rosenberg, teamleder, NOV
Valuable collaboration
NOV has just gone through a major redesign process of their information screens and was very happy with the process. Visiosign held a workshop to review and align NOV’s wishes and returned with a customized solution.
"I'm absolutely convinced that if we have some new needs and present them to Visiosign, they can execute on them."
Søren K. Thustrup, kommunikationsspecialist, NOV
Marketing Manager, Visiosign
Jeg er cand.merc.(kom.) fra CBS og har siden arbejdet med marketing for forskellige virksomheder. Jeg brænder for at skabe værdi gennem kommunikation og elsker at se den forskel, marketing kan gøre for en virksomhed.

